Building empathy for your reader is hard work. That’s why it’s so valuable…few other companies are doing it. Build a better business by performing better customer discovery than your competitors.

How to use this tool:

• Use the interview questions below to build deeper empathy with your customer.
• Duplicate this page to use in your next customer discovery interview.
• Substitute [task/workflow] with your specific product/service.
  • For example, if you offer financial services, ask “What is your current workflow for filing taxes?”
• For best results, hold live interviews with your customers. You can also send these questions out in a survey if needed.

Customer Discovery Interview (20-30 minutes)

Getting started:

• What is your title and role?
• What were you hired to do?
• Who sets your agenda?
• What does your typical day look like?
• What is your current workflow for [task/workflow]?

Goals/Aspirations:

• In terms of [task/workflow], where do you hope to be in the next 12-18 months?