How to Build Things That Sell Themselves with Product-Led Growth Principles

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Table of Contents:

1. Introduction
2. Start with Sharp Problems
3. Customer Discovery
4. Build a Customer Listening Machine
5. Onboarding
6. Price for Success
7. Subscription Conversion
8. Engineer Virality
9. Measurement and Data
10. Churn Reduction

Introduction

Today’s best companies find product-market fit, adoption, and profitability faster than ever. The question is, how?

It’s not the result of a single tactic or strategy, but a completely different mindset and methodology: